Olivia Shen

Olivia Shen


Founder and Managing Director - OS Consulting


For the past three years, Olivia Shen has been working as the Lead Marketing Consultant at her own consulting firm, helping clients in cosmetics and dietary supplement industries to successfully extend their international footprints overseas. Olivia has 7 years of marketing & sales experience in finance, international trade, telecommunications and FMCG industries in New Zealand and China. These roles primarily focused on developing sales and marketing propositions to drive brand awareness, customer acquisition and commercial goals. Olivia graduated from Auckland University with a master degree in International Business.

Her recent highlights include:

• Successfully helped Kiwi brands launch in international markets online and offline

• Provide global trade and customer insights for the biggest FMCG players in NZ

• Led international marketing segment for Vodafone NZ, developing international strategy and segment prioritisation, resulting in endorsement by executive leadership

• Founded Chinese programme for a major bank in NZ. Successfully transformed the brand to the No.1 NZ financial brand on Chinese social media and “most-loved” brand among NZ Chinese community

• Presented at 20+ external events on Cultural Intelligence (CQ); Marketing to Emerging Countries in Western Countries; Go to Market strategy for kiwi businesses to enter Asia